During the final week of the 2010 Fifa World Cup™, 32 teams from across the globe will converge on Alexandra township in Johannesburg for a very different festival of football. On Thursday, the 2010 Football for Hope Festival site was officially inaugurated.

From 4 to 10 July, in a specially built stadium in the heart of Alexandra, mixed teams of boys and girls aged 15 to 18 will compete in a fast-paced tournament - part of a broader festival of education, culture and football - to be crowned 2010 Football for Hope world champions.

"For the first time, the social dimension of the game will be celebrated as an official element of the Fifa World Cup," Fifa president Sepp Blatter said in a message read out at Thursday's ceremony. "We hope that the eyes of the world will be on Alexandra and we will create new heroes for this community."

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