A team of young footballers who call themselves the A-Stars feature in a commercial filmed by Justin Bonello of BBC TV programme 'Cooked' in aid of the Dreamfields Project, which uses football for community development in South Africa.

Bonello got in touch with Dreamfields, shared his vision for a short film – and the crew from Cooked in Africa Films was soon headed for Nyanga township where, under the direction of Corne van Rooyen, they began filming the A-Stars boys.

The result was stunning – and the judges of the M-Net Vuka! Awards agreed. The Vuka! Awards were set up to encourage film companies and ad agencies to make TV commercials for causes close to their hearts. The Dreamfields commercial made it through to the finals of the 2009 competition.

The Dreamfields Project, brainchild of journalist John Perlman, is using the excitement generated by the 2010 Fifa World Cup to bring soccer fields and equipment – as well as business skills and new social partnerships – to disadvantaged communities across South Africa.

Read more...