Brand South Africa is to keep the momentum of solidarity and national pride built up in the country during the 2010 FIFA World Cup by morphing its successful Football Fridays campaign into a new Fly the Flag Fridays initiative, with the first one to be held on 16 July 2010.

The campaign, which already has its own website and Facebook page, has been endorsed by South African President Jacob Zuma in a speech delivered the day after the final whistle of the tournament was blown.

"The Football Fridays campaign became highly successful," he said. "South Africans from all walks of life proudly wore national colours every Friday. It was a meaningful collective experience of a lifetime."

"As we draw the curtain on the 2010 FIFA World Cup, we now turn our focus to the fortunes of the nation's Springbok Rugby Team in the Tri-Nations Series," Zuma said. "Let me remind South Africans that we are the reigning Tri Nations and Rugby World Champions. Therefore, do not pack away those rainbow nation flags just yet. National duty still calls."

Fly the Flag Fridays will be an ongoing campaign, with Brand South Africa encouraging South Africans to wear colours of their flag, to keep flying the flag on their vehicles and at their homes and offices, and to embrace the spirit created during Africa's first World Cup.

The campaign urges people to:

- Wear the colours of South Africa's flag or the shirt of one of the national teams - Bafana Bafana, the Springboks or the Proteas - every Friday.

- Fly the flag at home and in the office.

- Buy South African goods to help create jobs and grow the economy.

- Once a month, give an hour (or more) of their time to helping other people.

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