A line-up of award-winning, iconic artists was announced as the most public representative of SA's ‘Country of Honour' programme at MIDEM 2010 taking place 24-27 January in Cannes, France.

Hotshot urban act Jozi, platinum pop outfit, The Parlotones, multi South African Music Award winner Lira, critically acclaimed hip hop act ZuluBoy, magical diva Thandiswa Mazwai, Ndebele star Nothembi, Afro-folk veteran Vusi Mahlasela, SAMA-nominated flautist Wouter Kellerman, live favourite Tidal Waves, charismatic Kurt Darren and the Maletangwao Cultural Troupe are among the artists who will fly the South African flag high at MIDEM 2010. They will be joined by Benin's Angelique Kidjo who is widely considered one of Africa's most recognisable and gifted artists and who will add her unique flavour to collaboration with Mahlasela among others. 

"We are very excited about the artists line up which is a fantastic representation of South African music talent as well as the dynamic SA music delegation to France," says Department of Arts and Culture's Glenn Masokoane - Director: Cultural Development. 

"We want to showcase the diversity of music that is created in our amazingly rich country and we believe that the artists who have been chosen to represent South Africa will do it admirably and with great effect," comments Masokoane. 

This is supported by Raphael Domalik, The Parlotones’ manager and CEO of Joburg-based indie, Sovereign Entertainment. "The Parlotones are very excited to return to MIDEM in 2010," says Domalik. 

"We were at MIDEM earlier this year and now we are returning to officially represent South Africa in 2010. It's great to be part of this incredible opportunity to profile South Africa to the rest of the global music world." The Parlotones have already notched up an impressive slate of live dates and releases in Europe since 2009, underscoring their appeal to a global music market and the importance of being at MIDEM. 

In an exciting development, the live performances will not be simply artist focused - but will also be presented under several themes to further add impact to South Africa's status as Country of Honour at MIDEM 2010 which is unfolding under the banner, South Africa at MIDEM 2010 Celebrating Africa's Music. 

MIDEM 2010's opening showcase night on 24 January featuring a main stage and an acoustic stage is set to be the most far-reaching through its location at the Martinez Hotel, traditionally one of the hottest spots at any MIDEM and open to all delegates. The artists will be supported by a backing band overseen by Themba Mkhize. 

Mkhize will also take on the role of music director at the planned VIP dinner on January 25th. The theme of the 25 January event is a Tribute to Miriam Makeba and the award-winning pianist, composer, producer and music director is planning a world first special to honour the late icon. 

The line-up of live artists is further boosted by