Technology giant Google has launched www.youtube.co.za, a South African version of YouTube that offers local users a way to easily discover local content and content producers.

When users in South Africa visit the site they will see, for example, the most popular and most viewed videos in South Africa along with local content that closely matches their interests. The local site is YouTube's first domain on the African continent.

In conjunction with launching the South African domain, YouTube is also teaming up with South African broadcasters to ensure that users, wherever they may be, have access to some of the best locally produced content.