From 12-21 March 2010, the annual South by South West (SXSW) music, film and emerging technology conference takes place in Austin, Texas.

Now in its 24th year, the SXSW Music and Media Conference - taking place 17-21 March - has grown into the must-attend networking event for the 21st century music industry. Showcasing nearly 2,000 musical acts from around the globe at over 80 stages in downtown Austin, SXSW registrants have a first-look at tomorrow's stars.

By day, managers, labels, promoters, press, internet media outlets, artists and other business professionals conduct business in the SXSW Trade Show. Conference registrants also partake in a full agenda of provocative, informative panel discussions and celebrity interviews featuring hundreds of speakers of international stature.

2010 sees three South African groups / musicians taking part - Watershed playing on 18 March, Wouter Kellernan on 19 March and Overtone on 20 March. SA PROMO Magazine's own columnist DJ Mo Laudi will also be performing as part of his international collaboration group, The Very Best.

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