Fans and followers were then encouraged to photograph their Jax sticker findings and send them in. The most innovative and interesting would be declared the winner!
While the sticker bomb campaign attracted over 8,000 new facebook followers in two weeks, Jax has been up to all sorts since releasing his album, I am Jax Panik, in September! New images, statuses and updates appear everyday! Jax Panik is interactive, energetic and addictive!
Wonderful things have transpired online in October alone. After posing the question of how best to spend R100 a stream of responses flowed in, from practical suggestions of buying airtime to all manner of ludicrous and creative ideas! This is what Jax Panik is all about! But then when you think it was a mere question posed aimlessly one Tuesday morning, think again. Later that day a video is posted of R100 being spent on MacDonald’s ice cream cones. 34 ice cream cones to be exact which were later given away to some lucky standers by in Cape Town!
Jax Panik is viral happiness, crazy creativity, sharp words wrapped in catchy pop tracks. Jax Panik is a mystery man. Part virtual band, part online persona, part community art project! Jax Panik is a hybrid identity, with one voice. Confused?
Commercial pop tracks are the key product of this Cape Town musician, with the video for the first single already No. 1 on MK and climbing its way up the Homebrew chart as well as 5FM’s Top 40! The track is ideal for summer vibes – full of energy, ideal for kick starting a dance floor and filled with confident kick-ass lyrics which would make Chuck Norris proud! Go to YouTube and watch ‘Jax Panik – Get Up (if you’re hot!)’.
Shooo, Jax Panik sure has been busy in October! I wonder what will unfold in November…
Follow the story online or be part of it, because we are all Jax Panik!
WHAT DO YOU THINK? Leave a comment on what you think of Jax Panik and this video – Get Up (if you’re hot!)…
