You are simply driving traffic and collecting commissions. Sounds great right? So, why then are so many affiliate marketers struggling? Well, the truth is, there are hundreds of affiliates out there all promoting the same products, and they don’t know how to make themselves stand out from the crowd in order to grasp the sale.
This article will explore some of the things you should be doing to create a compelling offer that customers won’t be able to resist!
Choosing a Product
Choosing a product should be the easy part of affiliate marketing. However, as mentioned there are lots of affiliates all promoting the same products, and so with that in mind, it’s important you spend some time choosing the correct product. You can choose websites like JVzoo and Clickbank to find products, but a far more reliable way is to promote products you use and like yourself, as this will make your marketing come across more genuine.
You can easily contact the owners of businesses to see if they have an affiliate program, and you would be surprised how many do. Ideally, you only want to promote products you have got value from personally.
Another way to find affiliate offers is to utilize Amazon Associates. This is an easy entry point for new affiliate marketers and it essentially allows you to earn small commissions on anything sold on Amazon. The great thing about Amazon Associates is that when a person clicks your link over to an Amazon product, you will receive a commission on anything they purchase in the following 24 hours. However, commissions are quite low in comparison to other affiliate programs, so you have to rely on volume.
In addition to this, another consideration is how you plan to drive traffic to the product. If you already have an email list or social media following, then you should choose a product you feel will benefit them and provide value in some way.
Standing Out
Instead of just posting your affiliate links to the product landing page on your socials or ads, try and stand out from the crowd and add extra value. There are many ways to do this. For example, you can offer something free if they purchase through your link, such as a how to guide or PDF download. You can also send them to a landing page where if they input their name and email address they will receive a free video course on the best way to use the product (this would then direct them to the affiliate link on submission.)
Proving extra value like this is a great way to stand out from the crowd, and you are more likely to generate the sale than a competing affiliate as you’re giving them something extra. On top of this, you’re also collecting email addresses and building your own list. Win-win!
Marketing
Don’t just post your links on your socials and hope for the sale, push for it! You can easily drive more traffic to your affiliate links with paid ads, YouTube review videos, tutorial videos, and more. Email marketing is also very powerful! Your only limit is your imagination!
Starting an affiliate business is exciting, but if you don’t get sales straight away, don’t worry, this is entirely normal. It can take time to build up your own audience and a lot of the time it is building trust and rapport with those people that will lead to you making sales.
