“The usage of mobile phones, and particularly smartphones, is playing an ever increasing role in society and statistics now show that around 25% of total mobile users shop using their smartphones. With the development of this mobile application, we wish to accompany our customers at important steps of their everyday lives by providing them with a new booking experience that is simple and brings them added value. Development of digital services is a key component of our strategy to be a leading and innovative mobility actor,” explained Jehan de Thé, Europcar Group e-commerce Director.
The app was developed to help customers throughout their rental experience, finding the right car to picking it up and using it.
The new optimized booking path requires only 3 steps to book a car:
– Define, time and place of rental
– Choose the vehicle
– Payment options (immediately or at the rental location)
During the booking, customers will also have the possibility to enrich their reservation with extras (e.g. child seats or a GPS/Sat Nav); at the end of the booking it is also possible to store personal data, in order to significantly speed up future bookings.
The application offers added value functionalities such as augmented reality, allowing customers to use their mobile phone camera to visualise how to find the nearest station or, thanks to the ‘car finder’ function, customers can take a photo of where they parked, store this in the Europcar App and then use augmented reality to find their way back to the car.
