Indeed, no single act won more than once – proving just how hotly contested this year’s awards were, with every artist doing their utmost to help mobilise fans to vote. South African artists took seven of the 14 awards.
Snatching the prestigious Most Gifted Video of the Year category was South African hip-hop trio, Teargas with ‘Party 101’. Teargas has worked long and hard to reap the incredible rewards it is seeing in 2010, including winning a South African Music Award for their album Dark Or Blue earlier in the year.
Black Coffee’s firm hold on the African music scene was confirmed when the DJ, producer and solo artist was named Most Gifted Male at the awards for his track ‘Juju’ featuring Zakes Bantwini. The win caps another highly successful year for the South African artist who continues to prove that intelligently crafted house music can hit the mark at the clubs, on radio, and, of course, on television.
Most Gifted Newcomer saw L-Tido (of South African hip-hop outfit Glitz Gang) shine. His video featuring Tee-Pee – ‘Calling’ – was named the winner in this important category. Another popular win proved to be South Africa’s Liquideep whose breakout 2010 hit, ‘Fairytale’, took home the Channel O Music Video Award for Most Gifted Dance Video. And Durban’s position at the top of the kwaito popularity charts was confirmed again when Big Nuz featuring DJ Tira romped home to win the Most Gifted Kwaito Video category for the monster hit ‘Umlilo’. Finally, it was left to Urban Reign to rule supreme in the last genre category, the Joburg-based group’s video for ‘Addicted’ won the award for Most Gifted R&B. The competition didn’t stop there – continuing all the way through the regional awards with Most Gifted Southern Video going to South African Pro for ‘Sekele’,
Liquideep and Teargas also performed on the night of the awards ceremony.
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