According to the company the branch will be based in Melrose Arch and managed by Ogilvy veteran, Nunu Ntshingila, who is now Facebooks’s Head of Africa. Now if they can only find someone that can write a press release that makes any sense.
The PR talk goes something like this: “Facebook is already an important part of how people and business connect in Africa. This office will support the significant growth in businesses and people using Facebook — Facebook’s active user population in Africa has grown 20% to 120 million in June 2015 from 100 million in September 2014. More than 80% of these people access Facebook from their mobile phones.
“We are inspired by the incredible ways people and businesses in Africa use Facebook to connect. This momentum in Africa comes on top of strong advertiser partnerships and excellent adoption of our products across all regions. In Q1 2015, 52% of our total ad revenue came from outside the US and Canada. But we’re just getting started.
“Mobile is not a trend; it’s the fastest development in communications we’ve ever seen. This couldn’t be more true in Africa – where so many people are mobile-only. This new office is a significant milestone for Facebook and our teams want to partner with businesses across the continent.
“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across EMEA. Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect.”
And we will save you from the rest of the pretentious and ghastly gibberish.