“The judges wanted to recognise two very different winners – Campo and Parque de Sonhos and South African Animal Sanctuary Alliance – for the overall award” said Harold Goodwin, Chair of the Judging Panel. “The Sanctuary Alliance for demonstrating that animal attractions can liberate previously captive wildlife and, without petting or exploitation, be commercially successful. Parque de Sonhos for demonstrating that truly inclusive tourism can enhance the adventure activity experiences for everyone, and enable families and friends to share their leisure and the experiences. Both winners demonstrate that it is possible to address the rights agenda, to swim against the tide, and also achieve a successful business.”
Justin Francis, managing director of responsibletavel.com said pinpointed what makes the Award winners the leaders in responsible tourism: “Our winners have a vision that extends beyond the commercial – linking business success with the wellbeing of local communities and the longevity of their environments. They want to make profits with principles, communicate balance sheets alongside beliefs, and won’t undermine passion in the pursuit of professionalism. They are resilient, determined, humanising advocates for their destinations. They are the future of tourism.”
