DStv is offering its ex-clients a big secret discount on its DStv Premium package in an attempt to lure them back. The company\u2019s email message to former clients read: \u201cShhh! Don\u2019t tell anyone \u2013 we have a special offer for you! DStv Premium for only R699* per month!\u201d.\r\n\u201cNot only do you save big \u2013 we\u2019ve also got the hottest line-up of local and international award winning series, and only the best sporting action.\u201d\u00a0 And bla, bla, bla, whatever sales talk comes next.\r\nOh, here it is: \u201cPlus, you\u2019ll find tons of exclusive binge-worthy series on Showmax \u2013 all yours \u2013 because Showmax is free with DStv Premium!\u201d There is no mention that more than half of it you have seen before and will be re-runs.\r\nMyBroadband.co.za reports the \u201cspecial\u201d DStv Premium price of R699 per month \u2013 a significant discount on the usual R809 per month \u2013 is, however, only valid from 1 August 2018 to 31 October 2018. This price only includes the subscription, and excludes the R85 Access Fee which is needed to use PVR functionality and XtraView.\r\nA former DStv Premium subscriber told MyBroadband that he also received two SMSs per day, and an email every few days, from the company trying to convince him to return.\r\nThe SMS had a similar message to the email: In case you missed it, we\u2019ve got a special offer \u2013 come back to DStv Premium & pay only R699pm until end October! Get the power of great entertainment & binge your heart out on series with Showmax (FREE with DStv Premium). Interested? SMS \u2018save\u2019 to 34216 & we\u2019ll call you back. T&Cs apply. Reply STOP to opt out.\r\nThe promotion comes after top Boeremafia company Naspers\u2019 latest annual results revealed MultiChoice continued to bleed DStv Premium subscribers.\r\nThe company saw a decline of 41,000 DStv Premium subscribers \u2013 from 1.962 million to 1.921 million \u2013 for the financial year ended 31 March 2018.\r\nThe results echoed statements MultiChoice South Africa CEO Calvo Mawela made in May 2018, when he said Netflix was eating into their market share.\r\nMawela said DStv\u2019s subscriber base was growing overall, but the growth was coming from less-profitable, lower-end packages.\r\nThis resulted in a decline in the average revenue per user from R353 per month to R344 per month. To respond to the changing market, MultiChoice said it is developing a standalone DStv streaming service.